The newest trend in skin care is one of the oldest materials on the planet: I’m talking about clay. Skin care products boasting the benefits of clay are popping up everywhere, but one type stands above the rest. Read on to discover the hidden rewards of Amazonian River Clay.
- Not all clay is created equal
Amazonian River Clay (ARC) is as unique and exotic as the name leads you to believe. First, it comes from the Amazon Rainforest, whose soil produces more superfoods and antioxidant-rich fruits and vegetables than anywhere else in the world.
After the flood season, the Amazon River winds through the rainforest saturating itself with that nutrient-dense soil until it flows out into the Atlantic Ocean. It is there that the river clay rests until it is collected deep beneath the ground. All clay in skin care products will have the same calming and hydrating effects but only ARC is backed by the benefits of earth’s biggest rainforest.
- It is the smoothest exfoliator you’ll ever use
A smooth exfoliator might sound counterproductive but the rougher the exfoliator, whether it is a brush or microbead gel, the more likely you are to damage delicate blood vessels in the skin. Exfoliating an integral part of a skin care routine but you aren’t a snake made to shed whole layers at once.
ARC works as a gentle exfoliant to remove the dead skin cells while also hydrating. Meanwhile, iron in the clay allows more oxygen-rich red blood cells to come to the surface and reduce swelling. The result is a brighter, fresher complexion.
- Clay is not dirt, it is actually a powerful cleanser
Clay comes from the ground and it is wet like mud so it must be dirty, right? Wrong. Think for a minute, have you ever eaten out of a mud bowl? The answer is no because clay and wet dirt are vastly different. Mud does not have the complex molecular build that makes clay so great for skin care (and establishing civilizations).
Clay is a chock full of vitamin, minerals and antioxidants; none more than ARC. Also known as Amazonian White Clay or kaolin, the natural texture of this clay absorbs excess oil and water into itself while also removing impurities from pores leaving them looking smaller and you feeling a deep, refreshed clean.
- It is a natural antibiotic
Clay has many medical uses documented throughout history but a high concentration of boron in ARC results in even more healing properties, especially on the sensitive skin of your face. Boron naturally helps absorb vitamin D which in turn fights against skin infections and sun damage.
- It is the milk and bananas of facial products
When it comes to food, if you hear milk and bananas you think of calcium and potassium: one makes you strong while the other helps your muscles. Now imagine those powers in your face wash.
The high level of calcium in ARC speeds along the skin renewal process. Calcium can also balance the tone of your skin and slow the signs of aging by producing more natural antioxidants.
A banana is a popular fix for a muscle cramp because potassium helps to regulate the hydration levels in muscles. In a topical product, it controls the process that expels toxins from cell membranes to keep them healthier longer which is essential for skin elasticity.
The benefits of Amazonian River Clay are undeniable. It is a super-ingredient that can take the place of a countless number of other skin care products claiming to do the same thing. ARC is rich and complex but perfect for simplifying any skin care regimen.